La Knowlton Co., a craft brewery based in Knowlton, Quebec, sought a series of short, reel-style videos to elevate their brand presence. The campaign's core concept was refreshingly simple: "Having a bad day? Have a La Knowlton beer."

This multi-video series featured both everyday moments and seasonal occasions, each highlighting how La Knowlton beer transforms frustrating experiences into enjoyable ones. The campaign included:

• A fall-themed reel showing the tedium of leaf raking transformed
• A winter series featuring snowmobiling adventures
• A complete Christmas collection capturing holiday stress and celebration
• A special New Year's edition focused on fresh starts
• An autumn reel centered around the challenging task of tree cutting
• A relatable urban scene of a jogger getting unexpectedly splashed by a passing car

Each 15-30 second video maintained consistent branding while showcasing authentic Quebec scenarios that resonated with the local audience, positioning La Knowlton as the perfect companion for life's challenging moments.